![]() ![]() ![]() ![]() But they could use more items on their food menu to go with their coffee. They have granola nut bars, biscotti, breakfast sandwiches, and muffins. The Human Bean has an extensive beverage menu which is to be expected since coffee is their main product. Here are some of the hurdles you’ll likely encounter if you decide to open this coffee shop. Challenges of The Human Bean Franchiseįranchising The Human Bean will also pose some challenges. A business that continues to expand is a good sign that they are growing and gaining recognition across more markets. They currently opened up in Visalia, California. For many operators this means an extra $1,000 or more in overhead expenses per month. To put the royalty fee expense into perspective, consider that competitor Dutch Bros charges franchise operators 5% of gross sales each month. See Also: Lassi Day Cafe Franchise In India As mentioned above, The Human Bean does not take royalty fees from their franchisers which is a great benefit and can help franchisers save more money. They are considered as ongoing expenses and depend on the business whether it is a weekly payment or taken from monthly gross sales. Royalty fees can take a chunk out of franchisers. The Human Bean used to use a punch card system loyalty system, but not anymore. The rewards program is joined by downloading an app on your phone. But the basic ones already give you a good deal which can have customers coming back to The Human Bean to built up and redeem their rewards. Perks get bigger as customers increase their level and spend more. You also get a free birthday drink and double drink rewards on Wednesdays. The Human Bean has a rewards program and starting with their silver level registration gets you $5 for every $55 spent. This increases the average ticket value of each vehicle that goes through the drive-thru. You’ll also welcome families and their children too. So if you ever franchise The Human Bean in your area, not only will you get adults as customers. The menu also includes drinks for kids like hot chocolate, soda water with flavored syrups, and fruit smoothies. The Human Bean isn’t just for adults despite it being mainly a coffee place. The fact that they responsibly source beans is another appealing element to this demographic. Having a healthy option on your drink menu appeals to customers that who a healthier take on their beverages. They also have dairy-free options like oat milk and almond milk. For instance, you can customize your smoothies to make them low-carb. They go the extra mile to serve healthy options even in just a cup. One would think that a coffee drive-thru would just settle on serving simple brewed coffee but not The Human Bean. Look forward to franchising The Human Bean? Here are a few reasons to get excited about this coffee chain. Specialized training prior to and during opening.Branded Arabica coffee blends from our farm friendly programs.Branded signage, graphics & marketing tools.Full branding with Trademarked name and logo.Full equipment schedules for high volume drink production.Architectural drawings of building choices.The Human Bean quickly established a reputation for having friendly and experienced baristas and offering the highest quality ingredients. The demand for convenient, quality coffee & espresso grew and soon after opening our original location in Ashland, we expanded to surrounding cities in Southern Oregon. With a passion for creating happy people and our love of coffee, we opened our first drive-thru espresso stand in Ashland Oregon in 1998. ![]()
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